An
advertising strategy that I found to be incredibly interesting was product
placement. According to the text, product
placement is a strategy in which a real commercial product is used in fictional
media, and the presence of the product is the result of an economic exchange
between the company and the business that produces the product” (321).
Personally, I feel like this is an effective way for companies to advertise
something because they don’t even need to use a commercial. Nike is one of the
biggest sport apparel company’s around. If someone is watching a running match
and the runner is wearing a pair of Nikes and the logo of Nike is clearly shown
through the television screen. Then the views watching the race may want to
purchase the item, especially if the runner won. This is because they may thing
that the person won the race because of the Nike shoes that they wore, so they
would purchase the same thing which profits the company because of their
strategy.
No comments:
Post a Comment